Social project for the annual kick-off event
Project:
Social project for the annual kick-off event
Client:
Pharmaceutical company
Destination:
Germany, Dresden
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the goal
- To engage in a social project in a meaningful way is not so easy. Of course you can donate money and rely on the fact that someone else will use it for something meaningful, but what does this money actually get spent on? Usually, one experiences an uneasy feeling that perhaps only a fraction of the donation has actually gone towards the cause – if that.
- Our client wanted to make a sustainable and meaningful contribution to society; they decided to use their 2017 annual kick-off event to partake in a purpose lead social project in Dresden.
the content
- Implementation
In January 2017, 240 employees travelled from all over Germany to attend the annual kick-off in wintery Dresden. For four hours, all business strategies were put aside and their focus lay on helping people who are not – or not anymore – in a position to help themselves.
- We divided the group into eight exciting projects based on the participant’s interests. We visited retirement homes, a care home for people with disabilities, two big refugee camps as well as various homes for youths who come from a difficult social environment. On the spot, we planned support projects that would fully meet specific needs, based on advanced surveys.
- In detail, we organized a museum visit for those who were wheelchair bound, we built a new camp lounge with a sofa area for over thirty refugees, renovated a ten meter high factory hall and THE CONTENT organized a winter barbecue for the disabled community. We painted, cut, screwed, drilled, hammered, sawed, pushed wheelchairs, trudged through the snow, slipped on ice, grilled, tidied up, cleaned and threw away. Above all, however, we listened, put ourselves in their shoes and tried to grasp the reality of the lives of these people, which are not visible to us on a day-to-day basis.
the result
- By the end of the four-hour Helpcentives program, we received a positive reaction from the group; however they left with many thoughts and very moved. A group, who is highly motivated to enter the new business year – inspired by the fact that they are unbeatable as a team. „We achieved the unimaginable“ was the kind of comment that came up in conversation at the end of the day, as well as being repeated in the evening feedback session.
- Furthermore, the participants got a look into the lives of others, which will stay with them for many years to come.
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