Diversity workshop road show through 10 German cities
Project:
Diversity workshop road show through 10 German cities
Client:
Charta der Vielfalt e.V.
Destination:
10 stations in Germany
“To bring together the content of the workshops with the set-up and the different methods used was one of the main challenges for us.
Team Seefried Group gave us excellent advice and support during the implementation. The diversity workshop was a great success and Team Seefried played a major role in this.
We would definitely recommend the agency!”
the goal
- To celebrate the tenth anniversary of „Charta der Vielfalt” (Charter of diversity), the subject „diversity“ should be supported and promoted throughout the nation via a road show.
- There was a focus on small and medium sized companies.
- An interactive and innovative workshop format should be used.
the content
- Team
The Team Seefried Group (leading agency) and the partner agencies onliveline (concept, implementation) and navos (PR), jointly undertook the planning and execution of the road show.
- Location and set-up
The various workshops were held in 10 different locations in Germany. The set-up of the workshops was specially created for Charta der Vielfalt and designed in the company’s corporate design.
- Content
The content of the various workshops was always chosen in close coordination with the parttaking companies: they were able to select a workshop topic that was best suited to their company and region from a catalogue of seven choices. There were up to five different workshops in one diversity workshop, depending on the availability of time and space. There was also the possibility of an additional early evening event.
- Implementation
The workshops were designed in an interactive manner including various innovative workshop methods and changing moderators/coaches. The results of these workshops were then posted online through interviews, statements, twitter walls and the event homepage, so that all interested parties could be updated.
- After the completion of the diversity workshops, the road show was rounded off with a congress, during which a specially prepared study on the topic of diversity was published.
- Hundreds of intrigued visitors, alerted their respective companies of the importance of diversity.
- The workshops gave the diversity commissioners the motivation and conformation to address this issue further in the future.